Valentina Vasilatou is a fashion designer with an ecological conscience, ensuring that fashion does not harm the environment, through her brand VALENTINA VASILATOU – Conscious Collections.

She was the first to introduce in Greece swimwear made from recycled fabrics, crafted from plastic and nylon waste collected from the oceans, through official collaborations with the volunteer organization Healthy Seas, the company Aquafil — which pioneered the certified recycled nylon fabric ECONYL — as well as with Carvico and its recycled plastic fabric VITA PL.

Through this model, Valentina is part of a global chain of partners actively working to clean up ocean pollution and reduce the need for virgin raw materials. Her work has been internationally recognized by the Sustainable Ocean Alliance, which included her among the 100 young entrepreneurs worldwide who are protecting the planet through their business ventures.

Beyond the fabrics, her printed designs also carry an ecological message, as each print communicates a unique story. Inspired by nature, they raise environmental awareness in an indirect and pleasant way, inviting everyone to make their own Conscious Statement. With the sea as her muse, marine animals are transformed into abstract prints, introducing a new kind of animal print to the world of fashion — as noted by Tatler magazine in the UK.

A pioneer in her field and now established in the sustainable fashion space, in 2024 she collaborated with world-renowned designer Vassilis Zoulias, creating a swimwear line for his fashion house, rooted in the principles of circular economy and sustainability. Through this partnership, she proved that sustainable fashion is the new luxury. Each piece holds double value: it is both a high-aesthetic product and an act of environmental restoration. Her ecological vision gained even greater reach, bringing her message to both historic fashion houses and a wider audience. This collaboration continues into the 2025 collection, reviving the spirit of the ’60s through modern conscious swimwear.

This year marks the 5-year anniversary of the brand: from its first collection in 2021 to the latest in 2025, celebrating their contribution to the environment. Over these five years, Valentina’s initiatives have resulted in a positive environmental impact equivalent to removing 1.2 tons of plastic and nylon from the oceans. A new brand, a new direction, a mission-driven journey that, in just a few years, has achieved multi-dimensional influence.

At the intersection of fashion, entrepreneurship, and ecology, Valentina represents everything that shapes the future and drives progress: the balance between human advancement and respect for nature.