MAISON ZOULIAS X VALENTINA VASILATOU

A Sustainable Collaboration Between Contemporary Vision and Timeless Elegance

Transforming Swimwear from Environmental Villain to Ocean Savior

While wearing swimwear, you may be enjoying nature's offerings to the fullest, but paradoxically, you are also contributing to its harm. Swimwear has long been regarded as one of the most harmful garments to the environment.

Now, Conscious Swimwear emerges as a symbol of sustainability, actively participating in the cleanup of our seas by transforming ocean plastic waste into regenerated fabrics and reducing the production of virgin materials.

This groundbreaking move toward eco-consciousness is epitomized by Maison Zoulias' latest swimwear line, curated by visionary designer Valentina Vasilatou.

Through her brand, VV Conscious Collections, Valentina has been a pioneer in eco-fashion since 2020. As a leading advocate and practitioner of the circular economy model in Greece, she brought her conscious methods to Maison Zoulias in 2024 for their first collaboration, the La Mer en Fleurs collection, which was met with great success. Now, this partnership continues with their highly anticipated SS25 collection.

Over 150 million tons of plastic are polluting our oceans. With our swimwear, you can be part of the solution.

Crafted from luxurious Italian fabrics, each piece is woven with regenerated yarn made from ocean plastics collected by eco organizations. This blend of elegance and environmental responsibility heralds a new era in fashion, seamlessly merging style with sustainability.

Valentina Vasilatou is dedicated to sustainability, harmonizing fashion with nature, emphasizing the balance between progress and preservation, and inspiring conscious consumption. Through official collaborations with environmental organizations, she contributes to a circular business model, collectively striving for a progressive, new, conscious world.

Fashion can be both beautiful and sustainable, driven by humanity's desires while respecting nature's needs.

Conscious is the New Luxury

High-quality, durable, and form-fitting fabric that pleases the wearer by holding the body tightly. Friendly to the skin, with sun protection properties that shield from harmful UV rays and resist sun cream.

Conscious to the Environment & Conscious to the Body.

Adding to its allure, Valentina Vasilatou offers the exclusive feature of on-demand and sur-mesure orders — a conscious choice tailored to the needs of every woman.

 

SS’ 2025 - Palm Royale Collection Coming Soon!